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Brunswick launches Brunswick digital signage in partnership with Exhibio, LLC

MUSKEGON, Mich. – Brunswick Bowling and Billiards has created an exclusive partnership with Exhibio, LLC, of Williamsville, N.Y., to develop and launch Brunswick Digital Signage.

Brunswick Digital Signage is the first product in the bowling industry to integrate real-time center management system data with cutting edge, high-definition technology, creating a solution that will help centers improve communications with customers and drive incremental revenue in bowling centers.

"Brunswick Digital Signage allows centers to cross-promote products and services within the center to encourage bowlers to play, eat and socialize longer, increasing incremental revenue," says Brent Perrier, president of Brunswick Bowling Products.

Jeff Bojé, United States Bowling Congress president and owner of The Alley at Southshore, Riverview, Fla., speaks from personal experience, "I would highly recommend Brunswick Digital Signage and Vector Management System; it has allowed me to increase customer satisfaction and improve the profitability of my center. Customers love seeing their wait list status on the digital sign, and it has freed up my employees to pursue other revenue-generating and customer service activities.  “Using the system for targeted promotions also has led to increased participation in my youth bowling leagues."

In addition, Nick Loxas, proprietor of Olympia Lanes in Hammond, Ind., recently installed Brunswick Digital Signage in his center and said, "Brunswick Digital Signage has helped me increase revenue, improve customer communications, and update the appearance of my center. I have also increased the effectiveness of my marketing because I can now easily schedule custom messages to target league or open play bowlers."

Brunswick Digital Signage is incredibly easy to use and merges the Vector® and Vector Plus management systems with Exhibio’s advanced Web-based signage solution.